Design Growth
Strategy

Isabella.PG
Visual Designer

01 Web


These projects were designed with a strong focus on digital storytelling, conversion-oriented structure, and responsive user experience. Each site balances brand identity with strategic communication, translating visual direction into intuitive user flows that support engagement, navigation, and measurable action. Emphasis was placed on accessibility, optimization, performance-conscious design, and human-centered functionality, ensuring that each experience remains both visually cohesive and highly usable across devices. From campaign landing pages to usable marketing websites, the work prioritizes clarity, efficient turnaround, and collaborative implementation alongside developers and marketing teams, merging brand sensibility with growth-focused design thinking.


Quimera
Site Build [2026]
Cafe Between
Site Build [2025]
Cafe Chelsea
Site Build [2023]
Pāpa San
Site Build [2025]
Arcadia Cafe
Splash Page + Site Build [2025]
Mijo
Splash Page [2023]
The Penthouse at the Huntley
Homepage [2023]
Mama Mezze
Site Build [2024]
Carbonne
Splash Page & Site Build [2024]


02 Brand


These branding and media projects were developed through a strategy-led approach that combines visual identity, audience communication, and cohesive storytelling across digital platforms. Each project was built to create recognizable, emotionally resonant brand systems while maintaining adaptability across campaigns, social content, print, and web applications. The work emphasizes clarity, consistency, and human-centered communication, balancing strong visual direction with fast-paced execution, optimization for engagement, and platform-conscious design. From identity development to ongoing creative direction, these projects reflect an approach rooted in narrative, cultural sensibility, and scalable brand thinking.



Bits & Pieces
Logo Design + Strategy [2026]
Bobi Delivery
Social Media Strategy + Design [2025, 2026]
Ludic Atelier
Positioning + Branding [2026]
Roko Burger
Position + Franchising Brand Strategy [2024]
Vic’s New York
Logo Design + Strategy [2025]
piove.studio
Branding + Strategy [2024]


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Isabella.PG






Experienced graphic and web designer with a background in hospitality, marketing, and media-driven environments, specializing in brand-led digital experiences and conversion-conscious design. Skilled in conceptual branding, responsive web design, editorial systems, and front-end development, with a strong focus on translating brand identity into intuitive, emotionally resonant user experiences. My work bridges strategic communication, human-centered functionality, and contemporary digital design, balancing visual storytelling with performance, accessibility, and growth-oriented thinking.