Ludic Atelier

Ludic Atelier is an evolving artisan bakery that began as a cake-focused business and expanded into a broader offering of handcrafted breads and pastries. The rebrand centered on transforming the studio into a more expressive, recognizable, and emotionally resonant identity while preserving its artisanal foundation. Developed through a strategy-led approach, the visual system combines playful typography, vibrant color relationships, and illustration to create a brand that feels contemporary, memorable, and culturally distinctive.

Beyond the identity itself, the project expanded into a comprehensive brand ecosystem encompassing packaging design, Shopify e-commerce, digital communication, production coordination, and supplier development. Every touchpoint was designed to work as part of a cohesive system capable of growing alongside the business, balancing warmth, experimentation, and creative individuality with consistency, scalability, and commercial functionality.

Highlights

Led the complete brand transformation from strategy through implementation.
Designed a scalable packaging system across multiple product categories.
Directed supplier research, material selection, and production specifications for custom packaging.
Designed and developed the Shopify storefront to create a seamless digital brand experience.
Built a flexible visual system capable of extending across retail, packaging, social media, and future marketing campaigns.

Selected Works Isabella.PG

Brand & DigitalArt Direction

Selected Works
Isabella.PG

Brand & Digital
Art Direction